
The Interdisciplinary Media Research Consortium (IMRC - pronounced "immerse") houses a digital laboratory equipped with state-of-the-art hardware and software and staffed with experienced faculty and students from three departments and two colleges at Utah State University. Research and development of professional quality immersive educational games and simulations are the main focus. 
In addition to the commercial revenues that contributes to the self-sustainability of IMRC, there are many educational and academic benefits. IMRC meets the current demand for curricula connected to serious games, computer graphics, and simulations. The hands-on nature of the conceptual and production design process of IMRC gives students the applied training many corporations in this growing industry are asking for.